Professional Video Production Services
My Convictions about Video
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1. Good Sound is Essential
Yes, my first conviction about video is the same as my first conviction about audio.
Why? Because good sound is more important than good visuals for your video.
Perfect sound cannot save a bad story, but bad sound can destroy the best story.
Recording bad sound is easy, and listening to bad sound is hard.
2.The Only Thing Your Audience Can See Is Light
So it naturally follows that they can only see things that are lit. Right?
Spend some time thinking about lighting before and during filming, or I can positively guarantee that your audience will be thinking about your lighting when they should be thinking about your story…
3. Everything, Including Sound and Video, Must Bow to Story
All video tells a story. A 30 second television commercial and a 2 hour feature film both exist to tell a story.
Stories are powerful. Stories can entertain, amuse, inform, instruct, correct, motivate and persuade.
The degree to which a video communicates its story will determine its impact.
Ask yourself often, “What is the point of my video? What is its story? Is it telling the story well?” Then be brutally honest with yourself about the answers to those questions.”
Ask yourself often, “What is the point of my video? What is its story? Is it telling the story well?” Then be brutally honest with yourself about the answers to those questions.
Your video must know its point and express it relentlessly.
A pointless video is…well…pointless.
The sooner you realize that you are going nowhere,
the sooner you can start going somewhere.
Everything, including sound and video, must advance the story or it doesn’t really need to be in the composition. Use the short-story writer’s rule of thumb in planning your video; if an element of your composition doesn’t advance the story, remove that element and move on.
You must be willing to “kill your darlings” to tell your story.
Understand this conviction and you understand the art of editing.
4. Fix it in Pre – NOT in Post
This is not always possible, but it is possible more often than you would think possible.
It costs more time, more sweat, more headaches, more heartaches, more compromise to fix it in post than it does to plan it correctly in pre-production and work the plan correctly during production.
As filmmakers, we need to admit that the phrase “fix it in post” is a confession. It says that we failed to adequately consider and prepare in pre-production. We need to be humble enough to learn from these moments of honest confession.
We also need to give grace by acknowledging that the phrase “fix it in post” is in the language for a reason. As Gandalf said to Frodo, “Even the very wise cannot see all ends.” In a world of infinite variables, a finite mind cannot predict the future. I cannot recall any production where I did not hear “fix it in post” at least once, and often from my own lips. Here then, in no particular order, are some tips that will help you PREpare for those times when you really do have to fix it in post:
B-Roll is your buddy.
Some days he is your best buddy!
Multiple cameras or multiple takes
will multiply your options for a solution in post.
Movies use scripts for a reason.
Make your cast and crew use your script and your editor will kiss you!
5. You May Color Outside the Lines IF You Know Where (and Why) They Are.
In Other Words: Don’t break the rules until you know what the rules are and why those rules exist in the first place.
6. Special Effects Aren’t Special
Special effects are just like any other element in your film. They exist to facilitate and advance the story. That’s it.
Good special effects cannot rescue a bad story.
But, bad special effects will not necessarily destroy a good story.
(This is just an example of how the visuals are less important than the sound. See conviction #1.)
7. Good Video Work Should Be Invisible
If that appears odd, what I mean is that good video work should be undetectable to one’s eyes, imperceptible to one’s mind. Video work that is noticed is not good video work. For example, if a VFX artist is told to replace the sky with storm clouds and occasional flashes of lightning, his job is not to make you think about how the sky looks better than a Steven Spielberg sky; his job is to make you think a storm is coming.
My experience spans all stages of production.
- Motion Graphics
- Visual Effects & CGI
- Color Correction
- Color Grading
- Musical Score
- Titles and Graphics
- Visual Effects
- Chromakeying (Green/Blue Screen)
- 3D Animation and Rendering
- Sound Design
I own large libraries of royalty-free stock:
- Video (High Definition)
- Video (Standard Definition)
- Motion Graphics Items
- Sound Effects
Copyrights & Intellectual Property Rights
The stock libraries I own are high quality and royalty-free. I use only items that I have a legal right to use, so you can be certain that anything that I produce for you will be legal, safe, and unencumbered from intellectual property rights issues.
Samples of My Video Production Work Are Below:
- Easter Promo (Video)This video was created to promote Easter Sunday Services at Hempfield COB. I created the concept for the video, and produced it from scratch by creating original artwork and content. Click the image to view this video.
- Smoke (Video)Pastor Kent Rice surprised the congregation of Hempfield Church of the Brethren by delivering a message in character as Smoke, a convicted felon trying to make points toward his parole. I was asked to enhance the raw footage and put it on the web. Click the image to view the video and read about how I overcame the challenges inherent in this project.
- Outbreak Teaser (Video)The East Petersburg Faith Outreach hosted its first annual Outbreak Festival on Saturday,September 7, 2013 in the East Petersburg Community Park. Pastor Kent Rice asked me to create a teaser for it. We had little to no time for planning, but we managed to put together a fun and interest-grabbing video that is sort of a Monty Python meets Braveheart. The final video exceeded Pastor Kent's expectations. Click the image to watch the video and join the fun!
- Real Hope Fellowship (Video)Real Hope Fellowship is the church that I am privileged to pastor in Lancaster, PA. I created this video logo to illustrate the Hope of Real Hope Fellowship. This Hope is the Gospel of Jesus Christ which comes by the Grace of God to a slave and shatters the chains that bind him.
- Time Travel via the Parallax Effect (Video)Click on this image to see how I used this iconic image from the cover of LIFE Magazine to create a video that helped my client advance his multi-million dollar project. Good video is powerful! Let me help you advance your projects. Contact me today!
- Cigarette Smoking Man (Video)A client asked me to provide special effects of cigarette smoke where there was none in the post-production phase of this movie. Click the image to see how I fulfilled his request.